Film
5. In relation to the media area you have studied, discuss the ways audience consumption has changed over time.
Audience consumption has changed a lot over time due to the advancement of technology and film making. These technologies were not available in the past where you could only watch a movie at a movie theater, later including drive-in theaters or TV. Technology advancements have made it possible for films like Black Panther, which made 361 million dollars in its first weekend using cross promotion with companies like Lexus. They utilized synergy with the use of Black Panther in Mobile games, and during New York fashion week which is another advancement not available in the past.
Film consumption has increased due to the number of streaming websites that are now available that were not available in the past. With websites like Disney + or Netflix, the audience has many choices. The film Guardians of the Galaxy 2 was recently added to the website Disney +. Guardians of the Galaxy 2 has also used Cross Media Convergence with Monopoly, and Dairy Queen This synergy is good for audience viewings because people that never saw the movie in theater can just use a free trial for the website. Consumption is usually all at once, with most viewers binge watching multiple movies.
Another way that technology has advanced film consumption is movie and TV show pirating on online websites. Personally, I have downloaded two movies and TV shows because my grandma did not want to pay for them. An example would be I like to watch the series of Pokémon that you pay to view. My grandma would not want to watch them just because I wanted to watch them, so she would not pay for them telling me to watch something else that is free.
Some of the advancements in technology also benefit viewers that enjoy movie franchises. Franchises like Fast and The Furious started before the age of Netflix and movie streaming. All their older movie sales generally came from the theater. Now, with Furious 7, viewers have the capability to stream the movie online and other platforms like Hulu, Amazon Prime, and Net Flix. This franchise had a huge following and grew larger after the death of the Paul Walker, the lead actor, during the filming of Furious 7 making a significant benefit for viewers to be able to stream this series. Furious 7 also benefits from things like cross promotion. Forza Horizon 2 is a game that Microsoft owns and made for Xbox, and Xbox created a downloadable pack of cars to drive from the movie Furious 7.
In conclusion, the vast advancement in technology plays a significant role in how the audience views movies today that were not available in the past. Viewers growth in social media platforms changes significantly how and where film is viewed today. Things such as Netflix have been a very big impact to the viewing in the film industry.
